Get more from your marketing, without the overhead.
SERVICES OVERVIEW
EXPERIENCE:
25+ years as a performance driven Chief Marketing Officer. Over that period I have been C-level exec for 8 organizations, 6 of those at the start-up phase. I have been an acting CMO for 22 companies and consulted to additional 25+ organizations. I’ve also owned sales, product, creative services, operations, customer experience and P&L responsibilities.
WHAT I DO:
Work with you and your team to take your marketing organization to the next level.
HOW IT WORKS:
I charge a flat fee to work through the discovery phase and develop a functional growth plan. Once the plan is set, I work on a monthly retainer based on the scope of the project and a meeting cadence. I collaborate with you and your team to manage the transformation process.
THE RESULT:
A strategic, scalable, metric driven, high performing marketing team.
Comprehensive or A La Carte
Having created and managed 150+ brand strategies and go-to-market plans I have a solid database of experiences and lessons learned to ensure you’re maximizing your marketing efforts. We can work on any, a combination or all of the following marketing fundamentals.
SCALING EFFECTIVELY
Growth Planning
Mission & Vision
Budgeting & ROI
Goal Management
KPI’s & Metrics
Team Assessment
Tech Stack
CUSTOMERS FOR LIFE
Brand Strategy
Persona Development
Naming & Taglines
Creative Direction
Customer Experience
Net Promoter Score
OWNING YOUR MARKET
Go-To-Market Strategy
Value Proposition
Competitive Analysis
Lead Generation
Customer Retention
Product Innovation
Market Segmentation
Build A Better Marketing Org
I’ll help you build a stronger marketing org by:
Establishing Performance Metrics & KPI’s.
Using a proven Toolkit to make smarter decisions.
Developing scalable processes.
Ensuring you’ve got a focused, inspired & metric driven team.
Areas of Focus
Brand & Positioning
Business Strategy & Planning
Goal Setting & Management
Product Innovation
Operational Processes
Team Building & Performance
Clear. Measurable. Visible.
I’ll help you get results by:
Focusing on what really matters.
Implementing a simple, transparent tracking tool.
Setting a regular cadence for reviewing progress.
Keeping you accountable and focused on outcomes.
Process
We’ll follow this simple, proven process to focus on what matters most.
Ready to get started?
Think you might like to work together? There’s no better way than a first date.
We can start with an intial, no charge, 30 - minute chat about your business.
If there’s an insight and a connection, let’s work together to flush out the best way to get started.
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